Your Authentic Source for Health & Wellbeing
TrueLink is the most trusted name in Bangladesh for genuine Australian and New Zealand health, wellness, and lifestyle products. Every product is authentically sourced, fully certified, and delivered with care โ because your family deserves nothing less.
TrueLink + KwikBuy:
Supply Meets Demand
Two entities, one integrated ecosystem. TrueLink handles the B2B supply chain. KwikBuy runs the B2C marketplace. Together, they create a vertically integrated commerce engine with a supply chain moat no competitor can replicate.
How Your Products Reach Consumers
When you partner with TrueLink, your products don't just sit in a warehouse. They flow through an integrated system designed to maximise reach and revenue.
TrueLink imports your products, handles all compliance and logistics, and stocks them in our Dhaka warehouse. From there, products flow to consumers through KwikBuy's marketplace โ Bangladesh's quality-first eCommerce platform with Android/iOS apps, live commerce, and same-day delivery.
The result? A single partnership gives you access to both B2B wholesale distribution and B2C direct-to-consumer sales across Bangladesh's 180M+ market.
8 Categories, 74+ Brands,
All Authentically Australian & New Zealand
The best of Australia and New Zealand โ health, wellness, skincare, baby care, and more. Every product is genuinely sourced, fully certified, and delivered through our trusted supply chain direct to Bangladesh.
Vitamins & Supplements
Fish oil, multivitamins, probiotics from Blackmores, Swisse, Cenovis and more.
Skincare & Cosmetics
Natural skincare and beauty from Sukin, A'kin, MooGoo and Thursday Plantation.
FMCG & Packaged Food
Jams, sauces, dairy, snacks from Beerenberg, Bega, Tim Tam, Sanitarium.
Mum & Bub Care
Organic formula, baby food from Bellamy's, A2 Platinum, Bubs and BabyLove.
Health & Wellness
Omega-3, gut health, targeted supplements from Nature's Way, Blackmores, Swisse.
Pet Care & Pet Food
Premium pet nutrition from ZIWI Peak (NZ), Ivory Coat, Black Hawk.
Household & Eco Cleaning
Plant-based cleaning from Koala Eco, Ecostore, Earth Choice.
Protein & Fitness
Whey protein, sports nutrition from Bulk Nutrients, BSc, VPA.
Connecting Markets,
Both Directions
TrueLink facilitates commerce in both directions โ helping AUS/NZ brands enter Bangladesh and supporting Bangladeshi exporters in reaching Australian markets.
Australia / NZ โ Bangladesh
TrueLink imports your products. KwikBuy sells them to 180M+ consumers through its marketplace, apps, and live commerce.
- TrueLink sources the best Australian & NZ brands
- Full regulatory compliance (BFSA, BSTI, DGDA)
- Container freight to Dhaka warehouse
- KwikBuy marketplace (web + Android/iOS apps)
- Wholesale distribution to BD retailers
- Influencer marketing & live streaming commerce
- Brand Experience Centres in premium Dhaka locations
Bangladesh โ Australia / NZ
TrueLink helps Bangladeshi exporters navigate the Australian market with advisory, contracts, and local representation.
- MOU & contract drafting for trade deals
- Due diligence on Australian importers
- Insurance & risk management advisory
- Payment chasing & financial facilitation
- On-ground representation in Australia
- Regulatory & compliance guidance
- Garments, leather, crafts, and more
From Factory Floor
to Consumer Door
TrueLink handles every step of the B2B supply chain. KwikBuy handles consumer sales. One partnership gives you the complete value chain.
Brand Onboarding & Advisory
Market research, product-market fit analysis, pricing strategy tailored for the Bangladeshi market. We help AUS/NZ brands understand Bangladesh's consumer landscape before committing.
Regulatory & Compliance
BFSA, BSTI, DGDA import permits. Halal certifications. Bangla labelling. All documentation handled end-to-end so your products clear customs smoothly.
Freight & Cold Chain Logistics
Consolidated sea freight from AUS/NZ ports to Chittagong. Container management, customs brokerage, cold chain, and delivery to our Dhaka warehouse.
Warehousing & Distribution
Climate-controlled Dhaka warehouse shared with KwikBuy. B2B wholesale distribution to retailers plus B2C fulfilment through the KwikBuy platform.
KwikBuy Marketplace Sales
Your products go live on KwikBuy's "Imported from AUS/NZ" storefront. Mobile apps, live commerce, influencer campaigns, same-day delivery, buyer protection.
Marketing & Influencers
Local influencer network, Bangla & English content, social media campaigns across Facebook, YouTube, TikTok. Full-funnel awareness to conversion on KwikBuy.
Live Streaming Commerce
Real-time product showcases via KwikBuy's in-app live feature and social platforms. Influencer-led events with instant purchasing โ Bangladesh's fastest-growing channel.
Data & Market Intelligence
Real-time sales dashboards powered by combined TrueLink B2B + KwikBuy B2C data. Consumer insights, demand forecasting, and category performance reports.
Export Advisory (BD โ AUS)
For Bangladeshi exporters: MOU drafting, importer due diligence, insurance, payment facilitation, and on-ground Australian representation.
Brand Experience Centre
Walk In, Experience Australia
TrueLink Brand Experience Centres bring Australian quality to Dhaka's premium districts. These immersive spaces let consumers touch, taste, and experience products firsthand โ then order seamlessly through KwikBuy for home delivery.
Each centre features product sampling, KwikBuy digital ordering kiosks, and an in-house live streaming studio for influencer events. The centres drive online discovery: consumers sample on-site, then become repeat KwikBuy buyers.
The Most Trusted Name in
Authentic Health & Wellbeing
TrueLink isn't just an importer โ we're the brand people trust when it comes to genuine, certified health and wellbeing products from Australia and New Zealand.
Authenticity You Can Trust
Every product is sourced directly from Australian and New Zealand manufacturers. Full traceability, genuine certifications, and zero counterfeits โ TrueLink is your guarantee of the real thing.
Complete Health & Wellbeing Ecosystem
Vitamins, skincare, baby care, fitness, household โ everything your family needs for a healthier life, all under one trusted roof. TrueLink + KwikBuy delivers it to your door.
The Best of Australia & New Zealand
World-class health, wellness, skincare, baby care, and lifestyle products โ all exclusively sourced from Australia and New Zealand. The brands trusted by millions, now available in Bangladesh.
On-the-Ground Presence
Offices in Sydney and Dhaka. Bilingual teams. Dhaka warehouse. Brand Experience Centres. KwikBuy delivery fleet. Real relationships โ not just a website.
The People Behind TrueLink
TrueLink is a venture of RKD GROUP โ built by a passionate team across Sydney and Dhaka who believe every Bangladeshi family deserves access to the world's best health and wellbeing products.
A Vision Rooted in Two Countries
TrueLink was born from a simple observation: millions of Bangladeshi families want genuine, high-quality health and wellbeing products from Australia and New Zealand โ but have no reliable way to get them.
Our founders, with deep roots in both Australia and Bangladesh, set out to change that. By building a fully integrated supply chain and partnering with KwikBuy as the consumer-facing marketplace, TrueLink makes authentic products accessible to everyone โ not just the few.
Today, TrueLink works with 74+ brands across 8 categories, with offices in Sydney and Dhaka, and a growing team committed to quality, authenticity, and trust.
RKD GROUP
A diversified business group with interests spanning cross-border trade, technology, and consumer commerce. RKD GROUP provides the strategic backbone, investment, and operational expertise behind TrueLink and KwikBuy.
Our Team
The people driving TrueLink's mission to make authentic Australian and New Zealand products accessible across Bangladesh.
[Name]
Visionary leader with deep expertise in cross-border trade between Australia and Bangladesh.
๐ Sydney, Australia[Name]
Leads day-to-day operations, supply chain management, and partner relationships.
๐ Dhaka, Bangladesh[Name]
Oversees the KwikBuy marketplace, consumer experience, and digital growth strategy.
๐ Dhaka, Bangladesh[Name]
Manages Australian and New Zealand brand acquisition, onboarding, and supplier relations.
๐ Sydney, Australia[Name]
Ensures all regulatory approvals, import certifications, and freight operations run seamlessly.
๐ Dhaka, Bangladesh[Name]
Drives brand awareness, influencer campaigns, and content strategy across Bangladesh's digital landscape.
๐ Dhaka, Bangladesh[Name]
Builds and scales the KwikBuy platform, data systems, and technology infrastructure.
๐ Dhaka, Bangladesh[Name]
Oversees financial planning, investment strategy, and RKD GROUP stakeholder reporting.
๐ Sydney, AustraliaBangladesh: Asia's
Next Frontier Market
A booming young population, rapidly growing middle class, and surging digital adoption make Bangladesh one of the most exciting emerging markets in the world.
Key platforms: Facebook (50M+), YouTube, WhatsApp, TikTok ยท Key payments: bKash (40M+), Nagad, Visa, MC ยท Key cities: Dhaka, Chattogram, Sylhet, Rajshahi
From Handshake
to Consumer's Door
A proven process to get your products into Bangladeshi consumers' hands through the TrueLink + KwikBuy ecosystem.
Discovery & Onboarding
We assess your brand and design the right Bangladesh market strategy. Market positioning, pricing, and channel mix tailored to your products.
Compliance & Shipping
TrueLink handles all regulatory approvals, Bangla packaging, halal certs, and ships via sea freight to our Dhaka warehouse.
KwikBuy Launch
Products go live on KwikBuy with optimised listings. Influencer campaigns and live commerce events drive awareness and first purchases.
Scale & Grow
Ongoing analytics, restocking, wholesale expansion, Brand Experience Centres, and growth into secondary cities via KwikBuy and B2B channels.
Enter Bangladesh's Booming Market with Zero Risk
180 million consumers. 25% annual eCommerce growth. A rising middle class hungry for quality imported products. TrueLink + KwikBuy is your complete gateway.
- We handle all import regulations, permits, and compliance โ you just supply the products
- Instant access to KwikBuy's B2C marketplace (web + mobile apps) plus wholesale distribution
- Real-time sales data and consumer insights from combined B2B + B2C ecosystem
- Your brand positioned as an exclusive, authentic Australian/NZ product for Bangladesh
- Marketing support: influencer campaigns, live commerce, Brand Experience Centres
- No upfront fees โ TrueLink earns through wholesale margin sharing
Become a Brand Partner
Tell us about your brand and we'll get in touch within 48 hours.
Thank you!
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Authentic Products. Trusted Brand.
180 Million People's Wellbeing.
Whether you're an Australian brand ready for Bangladesh, a Bangladeshi family seeking genuine health products, or an exporter seeking Australian market access โ TrueLink is the name you can trust.
TrueLink + KwikBuy ยท An RKD GROUP Ecosystem ยท Go Cross-Border, Go Bangladesh.