FUTURE RETAIL LAYER
Brand Experience Centres
A planned physical layer for product discovery, education, and customer trust - connected to digital commerce.
Future physical layerProduct educationDigital continuation
Product Discovery With Context
The Brand Experience Centre concept is a future initiative designed to let customers see, sample, and understand trusted international products before continuing their journey through TrueLink's connected digital channels.
Phased Future Rollout
The concept is planned from 2027 onwards, with premium Dhaka locations proposed as the first phase. It is not represented as a current store network.
Connected to Ongoing Growth
- ✓
Product sampling and demonstrations
- ✓
Digital ordering and mini-app access
- ✓
Creator and community activations
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Brand storytelling that continues after an in-person visit
Market-fit conversation
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