Built on Trust.
Driven by Purpose.
Powered by Two Nations.
We exist for one reason โ to make the world's best health and wellbeing products accessible to every Bangladeshi family. From Sydney to Dhaka, TrueLink is the bridge between quality and trust.
A Vision Rooted
in Two Countries
TrueLink was born from a simple observation โ millions of Bangladeshi families want genuine, high-quality health and wellbeing products from Australia and New Zealand, but have no reliable way to get them.
Counterfeit products flood the market. Prices are inflated by multiple layers of middlemen. Trust is broken before a product even reaches the consumer.
Our founders, with deep roots in both Australia and Bangladesh, set out to change that. By building a fully integrated supply chain and partnering with KwikBuy as the consumer-facing marketplace, TrueLink makes authentic products accessible to everyone โ not just the few.
Today, TrueLink works with 74+ brands across 8 categories, with offices in Sydney and Dhaka, and a growing team committed to quality, authenticity, and trust.
The Idea is Born
Founders identify the gap โ Bangladesh's growing middle class deserves authentic AUS/NZ products with no reliable supply chain to serve them.
First Brand Partnerships
TrueLink signs its first 12 Australian brand partners across health, wellness and baby care. First container shipped to Dhaka.
KwikBuy Ecosystem Launched
TrueLink + KwikBuy integration goes live. B2C marketplace launched with Android and iOS apps. First Brand Experience Centre opens in Dhaka.
Scaling Across Bangladesh
74+ brands, 8 categories, 3 Experience Centres, and expanding into Chattogram, Sylhet and Rajshahi. Two-way trade advisory launched.
Our Mission & Values
Every decision we make, every partnership we form, every product we ship โ is guided by these principles.
To be Bangladesh's most trusted gateway for authentic Australian and New Zealand health, wellness and lifestyle products โ making quality accessible to every family.
Authenticity First
Every product we carry is 100% genuine, directly sourced from Australian and New Zealand manufacturers. No grey market, no fakes โ ever.
Partnership Over Transaction
We build long-term relationships with both our brand partners and our consumers. We succeed when they succeed.
Compliance Without Compromise
BFSA, BSTI, DGDA โ we navigate every regulatory requirement so our partners don't have to. Compliance is a feature, not a burden.
Community Impact
We're creating jobs, building supply chains, and raising the standard of living by bringing the world's best products to Bangladesh's 180M+ consumers.
The Ecosystem Behind TrueLink
TrueLink is a venture of RKD GROUP โ a diversified business group with interests spanning cross-border trade, technology, and consumer commerce. RKD GROUP provides the strategic backbone, investment, and operational expertise behind TrueLink and KwikBuy.
Together, TrueLink and KwikBuy form a vertically integrated commerce engine โ one that controls the supply chain from Australian factory floors all the way to Bangladeshi consumers' doorsteps.
Single Dhaka facility serves both B2B wholesale and B2C last-mile delivery
Combined container freight cuts per-unit shipping costs by 40โ50%
Real-time consumer insights flow from KwikBuy back to TrueLink brand partners
End-to-end control creates a competitive barrier no single-entity operator can replicate
The People Driving TrueLink
A passionate team across Sydney and Dhaka โ united by one mission.
[Name]
Visionary leader with deep expertise in cross-border trade between Australia and Bangladesh.
[Name]
Leads day-to-day operations, supply chain management, and partner relationships.
[Name]
Oversees the KwikBuy marketplace, consumer experience, and digital growth strategy.
[Name]
Manages Australian and New Zealand brand acquisition, onboarding, and supplier relations.
[Name]
Ensures all regulatory approvals, import certifications, and freight operations run seamlessly.
[Name]
Drives brand awareness, influencer campaigns, and content strategy across Bangladesh's digital landscape.
[Name]
Builds and scales the KwikBuy platform, data systems, and technology infrastructure.
[Name]
Oversees financial planning, investment strategy, and RKD GROUP stakeholder reporting.
What Makes Us Different
In a market full of middlemen and grey-market products, TrueLink stands apart.
Direct from Source
We work directly with Australian and New Zealand manufacturers โ no grey market importers, no unauthorized distributors. Every product has a traceable chain of custody from factory to consumer.
End-to-End Control
Unlike brokers who hand off to third parties, TrueLink controls the entire journey โ sourcing, compliance, freight, warehousing, distribution, and consumer sales through KwikBuy.
Regulatory Expertise
Bangladesh's import regulations are complex. Our compliance team handles BFSA, BSTI, and DGDA approvals, Bangla labelling, halal certification, and customs clearance โ so brands don't have to.
B2B + B2C in One
A single TrueLink partnership gives brands access to both wholesale B2B distribution across Bangladesh AND direct B2C consumer sales through KwikBuy's marketplace and apps.
Ready to Bring Your Brand
to Bangladesh?
Whether you're an Australian brand ready to expand, or a New Zealand supplier looking for new markets โ TrueLink is the partner you've been looking for.
TrueLink + KwikBuy ยท An RKD GROUP Ecosystem ยท Go Cross-Border, Go Bangladesh.